MoBlog
by Mark Walsh
Twitter has taken pains to position itself as the social media tool of choice for the TV industry, so perhaps it's only fitting that the company is adopting one of … Read the whole story
by Erik Sass
Location data is the "killer app" of mobile advertising and marketing, but a surprisingly large amount of the information used to target mobile users … Read the whole story
COMMENTARY
by Peter Prodromou
Yahoo! announced it's getting in on the original content production game with its Yahoo! Screen video content service, producing two new comedies. Plus, Microsoft … Read the whole story
by Larissa Faw
The broad new alliance, orchestrated by Starcom MediaVest Group, combines the assets from both companies to enable Publicis to reach precision audiences at lower … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
The smartphone really isn't a mobile device anymore, it's an appendage that one simply doesn't go anywhere without. Apps are so abundant and readily … Read the whole story
by Mark Walsh
So-called phablets -- handheld devices with screens measuring diagonally between five and seven inches -- have gained increasing traction this year at the expense … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Consumers who are members of loyalty programs appear to be getting the message. While mobile wallets inch along, as I wrote about here last … Read the whole story
by Tyler Loechner
PubMatic continues to up its mobile game, as the supply-side platform (SSP) on Monday announced its acquisition of Mocean Mobile, a mobile ad server … Read the whole story
by Sarah Mahoney
"If you look at it with a glass-half-full perspective, it's worth noting that 80% of brand sites are mobile optimized, so the majority are … Read the whole story
by Laurie Sullivan
Another day, another Google acquisition -- seriously. Google said it will acquire device management company Divide, which helps enterprise customers manage and secure employee … Read the whole story
by Karl Greenberg
Given that The New York Times has created highly engaging, sophisticated and aesthetically consistent marketing partnerships with the likes of Goldman Sachs and United … Read the whole story
by Aaron Baar
"We're keeping the Cricket name, but we're changing the game," Cricket President Jennifer Van Buskirk tells "Marketing Daily." "This is a huge upgrade for … Read the whole story