MoBlog
by Mark Walsh
For all the enhancements to smartphones in recent years, there's one thing that hasn't gotten better: voice quality. A recent Consumer Reports analysis found that none of the more than … Read the whole story
by Mark Walsh
Just over one-third of the $50 billion in projected U.S. digital ad spending this year will be earmarked for ads running on mobile devices, … Read the whole story
COMMENTARY
by Jamie Fellows
Testing and optimization are key components of performance, but are often a missed step in the mobile native ad strategy. While native is fully … Read the whole story
by Mark Walsh
Dunkin' Donuts is known as a mobile innovator in the retail space, through its early embrace of mobile promotions, and platforms, such asTwitter and … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Consumers may be getting the message but many don't want them. Not only do many consumers find text messages being sent to them to … Read the whole story
by Mark Walsh
Facebook is expanding its new video ads beyond the U.S. to countries including Australia, Brazil, Canada, France, Germany, Japan and the U.K. The international … Read the whole story
by Tyler Loechner
IAB 's 2013 AdEx Benchmark report says the European online ad market grew 11.9% year-over-year to EUR27.3 billion ($37.4 billion). Per the report, that's … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study by Chango with Digiday, among 400 media buyers, agency executives and brand executives, retargeting via mobile devices is an … Read the whole story
by Laurie Sullivan
Google has taken a bite out of Apple to become the world's most valuable brand, per Millward Brown. The global market research agency released … Read the whole story
by Tyler Loechner
SpotXchange on Wednesday announced a number of new hires as well as some successful Q1 2014 results. The video ad exchange says programmatic spend … Read the whole story
by Karlene Lukovitz
The campaign also includes a mobile sampling tour, in partnership with CBS Radio. The tour, which will run from May 18 until September, will … Read the whole story