For all the enhancements to smartphones in recent years, there's one thing that hasn't gotten better: voice quality. A recent Consumer Reports analysis found that none of the more than … Read the whole story
Just over one-third of the $50 billion in projected U.S. digital ad spending this year will be earmarked for ads running on mobile devices, … Read the whole story
Testing and optimization are key components of performance, but are often a missed step in the mobile native ad strategy. While native is fully … Read the whole story
Dunkin' Donuts is known as a mobile innovator in the retail space, through its early embrace of mobile promotions, and platforms, such asTwitter and … Read the whole story
Consumers may be getting the message but many don't want them. Not only do many consumers find text messages being sent to them to … Read the whole story
Facebook is expanding its new video ads beyond the U.S. to countries including Australia, Brazil, Canada, France, Germany, Japan and the U.K. The international … Read the whole story
IAB 's 2013 AdEx Benchmark report says the European online ad market grew 11.9% year-over-year to EUR27.3 billion ($37.4 billion). Per the report, that's … Read the whole story
According to a new study by Chango with Digiday, among 400 media buyers, agency executives and brand executives, retargeting via mobile devices is an … Read the whole story
Google has taken a bite out of Apple to become the world's most valuable brand, per Millward Brown. The global market research agency released … Read the whole story
SpotXchange on Wednesday announced a number of new hires as well as some successful Q1 2014 results. The video ad exchange says programmatic spend … Read the whole story
The campaign also includes a mobile sampling tour, in partnership with CBS Radio. The tour, which will run from May 18 until September, will … Read the whole story