MoBlog
by Steve Smith, Staff Writer
Apple will be expanding both its iTunes Radio content mix and its ad targeting to include local markets later this year, according to reports. Audio remains one of the under-appreciated … Read the whole story
by Joe Mandese
As part of a broader push to include mobile users in its TV and digital video ratings estimates, Nielsen this month will begin recruiting … Read the whole story
by Laurie Sullivan
Hotwire will launch a nationwide branding campaign earmarked at $40 million for the year. Spots begin airing Monday on more than 30 cable networks. … Read the whole story
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by Mark Walsh
App marketing costs rose in April after a two-month decline as mobile app developers paid up to acquire new users. A surge of spending … Read the whole story
by Gavin O'Malley
On the heels of a major reorganization, Foursquare is losing its chief operating officer -- and sixth employee -- Evan Cohen, and veteran business … Read the whole story
by Aaron Baar
Taking a cue from the mobile game "Blendoko," where users align colored squares on a board to create a sequence of blends that move … Read the whole story
by Wendy Davis
Software developer Carrier IQ and a group of mobile phone manufacturers are seeking to pause proceedings in a privacy lawsuit while they appeal a … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Over half (57%) of advertisers are buying mobile ads via programmatic, with the majority of those mobile buys (35%) coming from agencies. Demand-side platforms … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It's no secret to many retailers that mobile is transforming the shopping process. Study after study shows more people are using their phones and … Read the whole story