MoBlog
by Mark Walsh
According to new research from Experian Marketing Services, consumers are increasingly using mobile devices to make food purchases, including grocery home delivery and in-store. In its annual Digital
Marketer: Benchmark … Read the whole story
by Mark Walsh
New research from Forrester finds that only 46% of eBusiness executives surveyed have used a third-party service for measuring mobile activity. The pace of … Read the whole story
by Laurie Sullivan
Sony Computer Entertainment America (SCEA) will use YouTube to stream live their E3 press conference to gaming fans around the world -- the one … Read the whole story
by Tyler Loechner
Run, a mobile demand-side platform (DSP), this week announced it has launched a "deterministic mobile attribution solution." Run will use data from Verizon's Precision … Read the whole story
by Wendy Davis
comScore has agreed to pay $14 million to settle claims that it violated panel members' privacy by collecting a trove of data about them, … Read the whole story
by Wayne Friedman
TV/video online advertising spending will more than double in the next four years -- contributing to modestly rising overall U.S. advertising growth. Overall U.S. … Read the whole story
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by Mark Walsh
Facebook is acquiring Pryte, a Finnish startup that makes it easier for people in emerging markets to access mobile applications inexpensively. Pryte's service allows … Read the whole story
by Laurie Sullivan
Forensiq has built lead and conversion fraud technology that has helped it to expand overseas. The advertising company, which works to eliminate display fraud, … Read the whole story
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by Amy Corr
Lotto ads without the lotto. Axe creates a tool for guys trying too hard on social media. Let's launch! Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The digital shopping journey is more complex than it may look. Many studies measure the impact of mobile devices on shopping based on consumers … Read the whole story
COMMENTARY
by Scott Holmes
Consumer shopping behavior can no longer be viewed as either in-store or online. The smartest brands and retailers are looking at how mobile and … Read the whole story