MoBlog
by Mark Walsh
Among the top messaging apps, Tango might be thought of as the anti-WhatsApp. Unlike the famously ad-free app acquired by Facebook this year, Tango has embraced advertising, third-party content, and … Read the whole story
by Mark Walsh
Apple has begun clamping down on apps with ads that offer in-app rewards for viewing videos and social sharing. Supplying in-game currency or other … Read the whole story
by Wendy Davis
Apple's upcoming operating system could prevent analytics companies from tracking iPhone and iPad users in brick-and-mortar stores. The company said in an industry presentation … Read the whole story
by Erik Sass
There aren't many platforms attempting to bridge mobile apps and the mobile Web -- but one start-up, Appwiz, is giving it a shot. The … Read the whole story
COMMENTARY
by Omar Abdala, Kalyan Lanka
In today's connected device world, we are seeing a fundamental change in the way consumers engage with digital content. Most users do not consume … Read the whole story
by Mark Walsh
Location analytics firm Placed on Tuesday announced closing $10 million in a second-round funding led by Two Sigma Ventures, along with existing investor Madrona … Read the whole story
COMMENTARY
by Neil Rosen
With the advent of so many new marketing channels, it's easy for marketers to question the effectiveness of email marketing -- and whether the … Read the whole story
by Laurie Sullivan
Marin Software announced a partnership Tuesday with video distribution and data platform Channel Factory. The deal allows brands like Toyota to buy YouTube Trueview … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Interactive Advertising Bureau today launched an anti-malware initiative, which aims to rid the online industry of clicks generated by robots instead of consumers. … Read the whole story