MoBlog
by Mark Walsh
Starbucks has made no secret of its ambitions to make mobile a key part of its growth strategy. As of April, the coffee chain said 10 million customers are actively … Read the whole story
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by Mark Walsh
Earlier this year, Retargeting platform AdRoll introduced the ability for marketers to retarget ads to customers and prospects across devices. On Thursday, the company … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
If a retailer can identify their best customers as they walk in the door, they could, at least in theory, target those shoppers for … Read the whole story
by Laurie Sullivan
The Priceline Group has agreed to acquire OpenTable for $103 per share in an all cash transaction valued at about $2.6 billion. The deal, … Read the whole story
by Tyler Loechner
Mobile ad exchange Nexage on Thursday revealed that 35% of the inventory available for real-time bidding (RTB) on its exchange is either interstitials, rich … Read the whole story
by Mark Walsh
Facebook is significantly expanding how it targets ads on the social network by including information about the sites users visit and mobile apps they … Read the whole story
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by Mark Walsh
Online advertising in the first quarter of 2014 continued to grow at a steady clip from last year. U.S. Internet ad spending increased 19% … Read the whole story
by Tyler Loechner
One out of every four marketers in Europe may have never heard of "programmatic," but that hasn't stopped growth. According to Adform's Q1 2014 … Read the whole story
by Erik Sass
Just over one in 10 Internet users (11%) have paid for access to news online in the last year, per Reuters Institute. The figure … Read the whole story
by Laurie Sullivan
WibiData has launched a machine learning and analytics platform dubbed WibiRetail, aimed at helping the world's largest retailers like Macy's reimagine the shopping experience … Read the whole story
COMMENTARY
by Paul Bremer
Cross-screen marketing has officially become an imperative method for efficiently reaching the target audience -- it's on the plan. But parity in measurement across … Read the whole story