MoBlog
by Steve Smith, Staff Writer
Google will follow Apple onto the battlefield over "quantified self" and sensor-based fitness tracking. Rather than a competitive advantage, health platforms are table stakes in mobile OSes now. The
real … Read the whole story
by Laurie Sullivan
AppsFlyer, a mobile attribution analytics company, has tweaked a few features in its platform, which was initially launched for app developers to support advertising … Read the whole story
by Mark Walsh
A day after Facebook introduced expanded ad targeting based on the sites and apps that users visit, privacy solutions provider Truste announced an updated … Read the whole story
by Steve McClellan
Worldwide ad revenues will grow 6.4% to $516 billion -- down from the 6.5% the forecaster predicted earlier. While the global ad market is … Read the whole story
by Luke Paul Mandese
CANNES, FRANCE -- What do you do after creating the first love story about a computer operating system? If you're writer/director Spike Jonze, maybe … Read the whole story
by Fern Siegel
Rovio Entertainment and Hasbro are partnering for "Angry Birds Transformers," a mobile game that will also spawn a consumer goods and product line on … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
They're all the rage right now, but we've been having the iBeacons debate for quite some time in marketing. It was all about Bluetooth … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
There’s hardly a time I see the 11 o’clock news on WPVI, the ABC-owned station in the Philadelphia area, over a TV set. Mostly, … Read the whole story