Google has opened a new effort to attract girls to the art and science of coding. Yeah, it is pink. But beyond that, the site tries to make a dent … Read the whole story
Tech analysts and agencies aren't expecting Amazon's Fire Phone to threaten Apple or Samsung, but say it could still provide valuable customer insights to … Read the whole story
Oracle has acquired LiveLook, giving clients the ability to browse and share information on a computer screen in real-time on the cloud. While the … Read the whole story
Marketing efforts around the 2014 FIFA World Cup Brazil are in full swing. The FIFA Man Of The Match, presented by Budweiser, is seeing … Read the whole story
Winter Olympics ad spending helped push up overall U.S. advertising nearly 6% for the first quarter. U.S. advertising revenue for the first three months … Read the whole story
A few months ago, I attended the 2014 Nonprofit Technology Conference and wrote a post about how several sessions discussed SMS marketing, or texting … Read the whole story
Swedish shop Forsman & Bodenfors Gottenburg was named Independent Agency of the Year while Network of the Year honors went to WPP's Ogilvy & … Read the whole story
Hyper-local data is now available via programmatic media buying, and the implications are huge. Hyper-local targeting mainly uses a consumer's latitudinal and longitudinal coordinates … Read the whole story