MoBlog
by Mark Walsh
New research released today by mobile ad network Millennial Media shows that telecom ranked as the third highest-spending category in the first quarter, behind retail and entertainment. The report
doesn't … Read the whole story
COMMENTARY
by Chris Fagan
What sways a casual shopper into becoming a loyal buyer who shops with your brand across multiple devices and channels? Does loyalty result from … Read the whole story
by Mark Walsh
If it wasn't already clear before the keynote at its I/O developer conference, Google's mobile strategy might be called Android Everywhere. The Internet giant … Read the whole story
by Wendy Davis
The self-regulatory group Digital Advertising Alliance said on Thursday that it has developed an app that enables consumers to opt out of behavioral advertising … Read the whole story
by Tyler Loechner
Mobile ad tech firm Celtra on Thursday announced an upgrade to AdCreator, its analytics platform, to include viewability measurement for ads in mobile apps … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Page views per online session hit a new low -- 6.93 -- in March 2014, about two fewer pages than in the same month … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Scanning is about to get a bit more personal. Not as in giving away personal information, but rather in the form of receiving offers … Read the whole story