MoBlog
by Mark Walsh
It's pretty clear by now that apps are winning the battle for media attention on smartphones. comScore data released last week found that time with mobile apps on smartphones and … Read the whole story
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by Tyler Loechner
Mobile demand-side platform (DSP) Adelphic has announced a partnership with location-based data firm Factual. The news comes just weeks after Factual struck a partnership … Read the whole story

COMMENTARY
by Tyler Loechner, Staff Writer
Real-time analytics were an early favorite to win "it" thing of 2014, and now -- exactly halfway through the year -- mobile advertisers are … Read the whole story
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by Laurie Sullivan
Google acquired music streaming service Songza Tuesday to improve on its music offerings and support an emerging trend to place music in online advertisements. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobility will almost certainly change the fundamentals of media content, voice, formats, and functionality. The wild popularity of health and fitness apps may offer … Read the whole story
by Karlene Lukovitz
The games -- designed primarily to attract Gen X consumers with families, as opposed to the Millennial target of most fast-food and other brand … Read the whole story
by Karl Greenberg
Jessica Stafford, senior director of consumer marketing at the Atlanta-based AutoTrader.com, tells "Marketing Daily" that "Your Car Your Way" is all about personalization in … Read the whole story
by Mark Walsh
Mercedes-Benz took top honors in the latest analysis of auto brands' digital efforts by digital think tank L2. Chevrolet, Nissan, Toyota and Ford rounded … Read the whole story