MoBlog
by Steve Smith, Staff Writer
Physically connected to the very rhythms of our lives, mobile media dayparts are more complicated than other platforms. Engagement is a function of time of day intersecting with certain kinds … Read the whole story
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by Mark Walsh
iTunes Radio has not turned out to be the "Pandora killer" some predicted when the Apple music service was launched last September. Pandora remains … Read the whole story
COMMENTARY
by Christof Wittig
Mobile is huge, tech pundits say -- but most of them miss the fact that mobile advertising isn't growing at anywhere near the pace … Read the whole story
by Mark Walsh
It's clear that mobile and social have become more than a shotgun marriage. Findings from comScore last month showed that more than 70% of … Read the whole story
COMMENTARY
by Puneet Mehta
The golden rule of mobile engagement is simple: It's not about a brand or a product. Mobile - where screens are smaller, attention spans … Read the whole story
by Joe Mandese
Thanks to some quadrennial effects -- especially the World Cup and the Winter Olympic Games -- the rate of global advertising growth will more … Read the whole story
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by Tyler Loechner
Adaptive Media, a supply-side platform (SSP), on Wednesday announced it has tapped into the SpotXchange video ad exchange. On a similar note -- though … Read the whole story
by Laurie Sullivan
Microsoft within the coming months will release reporting speeds that enable marketers to receive feedback from campaigns in 30 minutes rather than four hours. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More people are buying more things online from their phones. Mobile ecommerce is now more than a $40 billion market, double from the previous … Read the whole story
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by Tyler Loechner
Mobile ad exchange Vserv.mobi on Wednesday announced the appointments of five new executives across Southeast Asia. The company hopes to grow its Southeast Asia … Read the whole story