MoBlog
by Steve Smith, Staff Writer
"Banners" were barely mentioned during this session on mobile ad formats at this week's OMMA Premium display in LA event. In fact, these youngish makers and consumers of mobile underscored … Read the whole story
by Wayne Friedman
It seems that movie companies aren't the only ones interested in tracking an upcoming film's buzz -- audiences are too. Partnering with Nielsen, Twitter … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The first step a consumer takes after deciding to make a purchase will likely be anything except buy the product from their smartphone. This … Read the whole story
by Wayne Friedman
Smart TVs will represent 54% of all TV shipments next year, 63% in 2016, and 73% in 2017. Streaming devices -- those separate devices … Read the whole story
COMMENTARY
by Will Kassoy
Leveraging the second screen to maximiz your TV ad buy and deliver the perfect marketing mix cocktail of awareness, engagement and ROI Read the whole story
by Tyler Loechner
Mobile ad platform xAd on Thursday announced it has appointed Beth Gregg as head of sales, including both direct and programmatic ops. Gregg will … Read the whole story