It wasn't hard to see this one coming. Shares of King Digital plunged in after-hours trading Tuesday when the mobile game company reported weaker-than-expected revenue because of lower sales from … Read the whole story
Global mobile advertising nearly doubled last year, jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau's … Read the whole story
Marketers "gamify" their apps using some of the simplest elements: reward, achievement, challenge. They miss where gaming is really innovating: controlling mood, tone, pace, … Read the whole story
Yahoo is buying mobile local search startup Zofari. The company makes the Zofari City Guides app for iOS, Android and the mobile Web, offering … Read the whole story
While mobile devices may be useful to just about everyone, there are cases where designing a product for mobile isn't the right fit - … Read the whole story
Apple Siri, Google Now, and Microsoft Cortana have some serious competition. The Viv Labs engineering team -- the creators of voice assistant Siri -- … Read the whole story
Programmatic advertising has woven its way into every channel in marketing, including the most traditional: television. According to a new study from AOL, over … Read the whole story
McClatchy Co., which publishes the "Miami Herald" and "Sacramento Bee," among other newspapers, announced Tuesday that it is investing in Engage3, which specializes in … Read the whole story
With lots of money passing through mobile commerce, there's also a large amount behind the scenes flowing into it. I'm talking about the investment … Read the whole story
Iris Mobile, a mobile marketing company and creator of Rich Media Messaging (RMM), technology that allows rich content such as long text, video and … Read the whole story