MoBlog
by Mark Walsh
The mobile banner has long been a subject of scorn, annoying users by crowding the smartphone screen and frustrating advertisers with their creative limitations. It looks like marketers are indeed … Read the whole story
by Mark Walsh
Online travel agencies were among the first Web businesses to feel the full impact of the consumer migration to mobile as customers began using … Read the whole story
by Gavin O'Malley
Less than a year after stepping down as Microsoft's CEO, Steve Ballmer officially resigned as the company's chairman on Tuesday. He will remain the … Read the whole story
by Mark Walsh
The Internet of Things is still early in the hype cycle, generating a lot of buzz in marketing circles around the potential for reaching … Read the whole story
by Karlene Lukovitz
Baskets bearing the Lay's finalist flavors, deli sandwiches, bottles of PepsiCo's Aquafina water and other picnic fixings were delivered to Manhattanites by Uber's courier … Read the whole story
COMMENTARY
by Gareth Davies
As few as two years ago, the mobile ecosystem was still finding its way - identifying mobile audiences was a major challenge. Back then, … Read the whole story
COMMENTARY
by Martin Rugfelt
How can marketers be smarter when marketing to their audiences? What used to be seen only in the movies, is now a reality. Artificial … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The two trends driving the partnership between Whitepages Pro, the company's directory enterprise division, and Twilio announced this week center on better customer satisfaction … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The most effective, and valuable CMOs of the future will also be responsible for revenue, including direct sales and channel sales. I challenge any … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Predictive bid optimization will change search marketing -- but not the predictive bid optimization we know today. So I asked IgnitionOne President Roger Barnette … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Big themes at this week's Mobile Insider Summit? The new expectation of "instant"; the crying need for cross-screen tracking and seamless experiences; the role … Read the whole story