As of June, apps account for seven of every eight minutes of mobile media consumption, according to a new comScore report on U.S. app usage. The stat that's really eye-catching: … Read the whole story
Google on Wednesday rolled out the ability for developers and advertisers to promote their apps in Google Search and YouTube globally, through deep links … Read the whole story
The world of location-based data demands application performance and speed at scale, especially if such marketing initiatives want to ensure the right data is … Read the whole story
Want an Uber ride to go with that grande latte? Through the Starbucks app-and a small group of other third-party apps-people can now request … Read the whole story
Back-to-school mobile shoppers want a deal at the store but there's a limit to how far they will travel for that deal. While more … Read the whole story
Worldwide, TV viewing remains the single biggest media activity. On average, 2.58 hours per day are consumed globally. The U.S remains the biggest TV … Read the whole story