MoBlog
While it's clever for about a minute, Samsung's ALS Ice Bucket Challenge to Apple, among others, can't escape feeling opportunistic. My feeling of unease could have been assuaged with just … Read the whole story
Google will change the way it reports click-to-call data in AdWords API through reporting in mobile campaigns. The move, which takes effect in late … Read the whole story
Themed "Dress Normal," the San Francisco-based retailer says the campaign is a brand rallying cry for individuality, kicking off early next month with such … Read the whole story
Razorfish, a Publicis Groupe company, has expanded its long-term relationship with Citi, making the agency responsible for paid media and search engine optimization in … Read the whole story
The good news is that awareness and interest in the digital ad industry's so-called "rising star" advertising formats has grown appreciably in the past … Read the whole story
Twitter, Yelp, Foodspotting and other app developers are asking a federal judge to dismiss a lawsuit accusing them of violating iPhone users' privacy by … Read the whole story
COMMENTARYReal-time marketers want to be with it. They want to tweet about the show consumers are watching or send a Facebook message about tonight's … Read the whole story
COMMENTARYBeaconing is going to be a very big deal in mobile commerce. At the recent MediaPost OMMA mCommerce conference in New York, Scott Varland, … Read the whole story
With T-Mobile firing back to a Sprint salvo earlier in the day, the No. 4 and No. 3 mobile carriers have now declared "unlimited" … Read the whole story
