MoBlog
by Steve Smith, Staff Writer
Tablet ads, app ads and video-laden rich media handily drive performance in mobile advertising, according to aggregated Q1/Q2 metrics from ad-serving platform Medialets. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The pre-launch Apple rumor mill worked overtime this Labor Day weekend pumping out stories about the iPhone maker's impending entry into mobile wallets and … Read the whole story
by Laurie Sullivan
Apple has published new guidelines for developers submitting apps to the iTunes store that serve ads. The Cupertino, Calif. company said it will reject … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As we get ready for a barrage of studies forecasting the scope of mobile commerce over the coming holiday season, the summer-ending and back-to-school … Read the whole story
by Mark Walsh
The tablet market continues to cool as demand in mature markets like the U.S. and Western Europe flattens out. Following a second straight quarter … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
More than 60% of U.S. consumers' time spent online with retailers takes place on a mobile device, according to comScore, and that translates into … Read the whole story
by Aaron Baar
"Fitbit has been around for the last seven, eight years. It's not an overnight success," Harry Wang, director of health and mobile research at … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Verily, we live in a Golden Age of TV -- terrestrial, cable, streaming, telepathic, whatever. Unless you are devoted to the major networks, or … Read the whole story
by Joe Mandese
While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Sometimes digital marketers can concentrate on pointless questions and ignore the real lessons staring them in the face. Was the ice bucket challenge a … Read the whole story
by Steve McClellan
It's the latest in a string of M&A deals in South Africa, one of the fastest-growing advertising markets with projected growth of 20% this … Read the whole story
COMMENTARY
by John Busby
Have you ever contributed to something and felt like you didn't quite get the credit you deserved? For example, I cheered very loudly at … Read the whole story
COMMENTARY
by Michael Iantosca
These days, all marketers (and plenty of tech companies) are talking about attribution, and with good reason. Every CFO wants to know how digital … Read the whole story