MoBlog
by Mark Walsh
Although auto marketers were among the first to embrace content and advertising on smartphone screens and the auto remains one of the top-spending mobile ad categories, that doesn't mean auto … Read the whole story
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by Mark Walsh
Phuc Truong, U.S. managing director for Havas mobile marketing agency Mobext, is leaving the firm to join alcohol delivery startup Drizly. At Boston-based Drizly … Read the whole story
by Joe Mandese
In a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence … Read the whole story
by Tyler Loechner
The amount of pre-roll video inventory available for programmatic buying increased 14% from Q1 to Q2 2014, and much of that growth was driven … Read the whole story
by Steve McClellan
The holding company has entered into a strategic partnership with the Seattle-based mobile measurement firm that includes a minority equity stake. Placed's measurement offering … Read the whole story
by Gavin O'Malley
Vevo has named David Rice to the new post of chief product officer. Reporting directly to Vevo President/CEO Rio Caraeff, Rice will oversee product … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile coupons are on the rise, which should come as no surprise. This is hardly to say paper coupons are dying, though the economics … Read the whole story
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by Thom Forbes
Samsung showed off two new Android-powered phablets and a co-branded Oculus virtual reality headset at simultaneous events in New York City, Beijing and Berlin … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
September's mobile phone bills are proving to be a shocker for those who idled away on holiday as Ice Bucket Challenge videos automatically ate … Read the whole story