Adobe has released upgrades to its Primetime Digital Rights Management platform that bring content protection across apps on connected devices like set-top boxes and … Read the whole story

Yahoo on Monday confirmed extending its native Stream ads to third-party sites through a content recommendation engine that includes sponsored posts. The new offering, … Read the whole story

With the relaunch, Microsoft is promising a simpler buying experience for advertisers across platforms, including personal computers, mobile browsers and native mobile apps. MSN … Read the whole story

"It's certainly an opportunity area" for device manufacturers, Jeri Smith, president and CEO of Communicus, tells "Marketing Daily." "[Kids] don't dictate the brand, but … Read the whole story

Overall media time continues to grow -- not just among younger 18-34, but for other older consumer segments as well. Nielsen says that for … Read the whole story

Mobile analytics company Tune, formerly HasOffers, has tapped Truste veteran Saira Nayak to serve as chief privacy officer. Nayak, who joined the 215-employee Tune … Read the whole story

Twitter began testing on Monday the ability to make purchases from tweets, and has updated its terms of service and privacy policy to reflect … Read the whole story

Adjust, a Berlin, Germany-based app attribution and analytics company, on Monday announced it has closed a $7.6 million Series C round of funding. The … Read the whole story

Apple's latest announcements today could be a boon to mobile commerce. The company is noted for introducing technology that changes consumer behavior. ITunes music … Read the whole story