MoBlog
by Steve Smith, Staff Writer
Marketers say they still can't measure the things they most value in mobile and cross-platform campaigns. At least one commissioned Forrester survey finds that the common narrative around mobile -- … Read the whole story
by Mark Walsh
Since last year, Flipboard has ramped up rich media advertising and e-commerce opportunities within the magazine-style app as it moves toward increased monetization. To … Read the whole story
by Laurie Sullivan
Attempting to make the latest smartphone technology affordable to the masses, Google introduced Android One Monday at an India launch event in New Delhi. … Read the whole story
by Tyler Loechner
Programmatic video has truly taken hold -- so much so that it is now the predominant way in which brands buy online video ads. … Read the whole story
by Mark Walsh
Al Jazeera Media Network on Monday rolled out an app version of the AJ+ online video network it soft-launched in June on YouTube. Geared … Read the whole story
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by P.J. Bednarski
Extreme Reach has introduced a new dashboard solution that allows a user to monitor, measure and respond to TV and digital campaigns simultaneously from … Read the whole story
by Wayne Friedman
Social media and its connection with TV networks and brands keeps growing: Now 84% of smartphone and tablet users in the U.S. watch TV … Read the whole story
by Tyler Loechner
Varick Media Management on Monday announced its foray into the "programmatic native" space with three major partnerships. The trading desk has partnered with Nativo, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The accuracy of location data has improved substantially recently with ads for mobile shopping now approaching location perfection. Those are among the latest finding … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Twitter is finally rolling out its Buy button. For brands with a very loyal niche following, the news is probably fairly positive. But for … Read the whole story