Marketers say they still can't measure the things they most value in mobile and cross-platform campaigns. At least one commissioned Forrester survey finds that the common narrative around mobile -- … Read the whole story
Since last year, Flipboard has ramped up rich media advertising and e-commerce opportunities within the magazine-style app as it moves toward increased monetization. To … Read the whole story
Attempting to make the latest smartphone technology affordable to the masses, Google introduced Android One Monday at an India launch event in New Delhi. … Read the whole story
Programmatic video has truly taken hold -- so much so that it is now the predominant way in which brands buy online video ads. … Read the whole story
Al Jazeera Media Network on Monday rolled out an app version of the AJ+ online video network it soft-launched in June on YouTube. Geared … Read the whole story
Extreme Reach has introduced a new dashboard solution that allows a user to monitor, measure and respond to TV and digital campaigns simultaneously from … Read the whole story
Social media and its connection with TV networks and brands keeps growing: Now 84% of smartphone and tablet users in the U.S. watch TV … Read the whole story
Varick Media Management on Monday announced its foray into the "programmatic native" space with three major partnerships. The trading desk has partnered with Nativo, … Read the whole story
The accuracy of location data has improved substantially recently with ads for mobile shopping now approaching location perfection. Those are among the latest finding … Read the whole story
Twitter is finally rolling out its Buy button. For brands with a very loyal niche following, the news is probably fairly positive. But for … Read the whole story