Captivate Network, the "in-office" video network known primarily for serving ads targeted at business pros riding up and down high-rise elevators, is extending its … Read the whole story

Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of the so-called fat finger problem of … Read the whole story

Tribune Publishing Company -- whose portfolio includes 10 daily titles, more than 60 digital properties and more than 150 verticals in key markets -- … Read the whole story

Despite continued declines in organic reach rates, Facebook has never been a better place for brands, publishers and public figures to engage their audiences. … Read the whole story

While there will doubtless be luxury consumers who already own classic timepieces and who buy smartwatches too, Milton Pedraza, CEO of the Luxury Institute, … Read the whole story

Yelp has agreed to pay $450,000 to settle charges that its mobile app collected personal information from children younger than 13, the FTC announced … Read the whole story

This week "The New York Times" announced the launch of the new, free NYT Cooking app, offering recipes, tips, and how-to guides drawn from … Read the whole story

Marketers need to begin looking at data differently. I can't say it loud enough. For many retailers, marketers, and buyers, there is a huge … Read the whole story