The wrapping-around-the-block lines at Apple Stores right before release of a new iPhone model -- and accompanying media coverage -- have become a familiar ritual by now. It might be … Read the whole story
In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name … Read the whole story
A fundamental change has taken place in the last 12 months as audiences rapidly migrate from the desktop Web to mobile devices to consume … Read the whole story
Attempting to convince YouTube Talent not to jump to Facebook or other competing Web sites, Google said it has furthered its investments to help … Read the whole story
Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. U.S. broadband households spend on average 1.3 hours per … Read the whole story
Mobile ad exchange Nexage on Thursday announced that programatic spend through its exchange is up 227% year-over-year. Private exchange use via Nexage is up … Read the whole story
A new forecast suggests that ad spending on Facebook is outpacing the share of attention it commands daily in digital media. U.S. adults will … Read the whole story
Brands have traditionally planned media buys based on gender, geography and white lists of known users as well as buying the Top 20 portals … Read the whole story
The U.S. publishing industry has shifted to align with the active digital consumer, increasing the sharing of exclusive content online and over mobile devices. … Read the whole story