MoBlog
by Mark Walsh
Mobile video advertising is expected to rise sharply this year from a small base. Ad revenue in the category is expected to more than double to $1.44 billion this year, … Read the whole story
by Tyler Loechner
Beachfront Media, a video ad tech company, on Tuesday announced the launch of Beachfront.io, programmatic video ad platform for mobile app advertisers. The platform … Read the whole story
by Laurie Sullivan
The search directory YP announced an agreement with GrubHub Wednesday that will allow consumers to order food through the search directory on mobile and … Read the whole story
-
by Laurie Sullivan
Retargeting has been cited as one of the most powerful performance marketing tools, but 51% of respondents participating in a survey released Tuesday said … Read the whole story
by Tyler Loechner
Ubimo, a mobile ad tech firm headquartered in Tel Aviv, Israel, on Tuesday announced its expansion to the U.S. with the opening of an … Read the whole story
by Mark Walsh
Ad tech veteran Chris Cunningham is stepping down as CEO of Appssavvy, the mobile-focused ad company he founded in 2008, to become head of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers covet accurate first-party data, but consumers have become more skeptical about providing the information. At Publishers Clearing House Digital, visitors browsing the Web … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As holiday sales forecasts start to come in, retailers tapping into mobile could be facing a good season. Even well before Halloween, various entities … Read the whole story