MoBlog
Mobile video advertising is expected to rise sharply this year from a small base. Ad revenue in the category is expected to more than double to $1.44 billion this year, … Read the whole story
Beachfront Media, a video ad tech company, on Tuesday announced the launch of Beachfront.io, programmatic video ad platform for mobile app advertisers. The platform … Read the whole story
The search directory YP announced an agreement with GrubHub Wednesday that will allow consumers to order food through the search directory on mobile and … Read the whole story
Retargeting has been cited as one of the most powerful performance marketing tools, but 51% of respondents participating in a survey released Tuesday said … Read the whole story
Ubimo, a mobile ad tech firm headquartered in Tel Aviv, Israel, on Tuesday announced its expansion to the U.S. with the opening of an … Read the whole story
Ad tech veteran Chris Cunningham is stepping down as CEO of Appssavvy, the mobile-focused ad company he founded in 2008, to become head of … Read the whole story
- COMMENTARY
Marketers covet accurate first-party data, but consumers have become more skeptical about providing the information. At Publishers Clearing House Digital, visitors browsing the Web … Read the whole story
COMMENTARYAs holiday sales forecasts start to come in, retailers tapping into mobile could be facing a good season. Even well before Halloween, various entities … Read the whole story
