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by Mark Walsh
The so-called Internet of Things (IoT) has arguably inspired more speculation, hype and privacy hand-wringing than any other tech industry buzzword over the last … Read the whole story
COMMENTARY
by TJ Person
For the past three years, marketers have been introduced to the advantages of highly targeted mobile offers. But that will be nothing compared to … Read the whole story
by Tyler Loechner
AOL Canada on Wednesday announced that all of its ad inventory, including display, video and mobile, will be available for programmatic buying through AOP … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The top five advertisers, in aggregate, spent about $20 million on mobile device keywords to run Google product listing ads from April to June, … Read the whole story
by Laurie Sullivan
Disparate enterprise systems and media channels that keep data in silos could further complicate attribution for brands and retailers, but one company Wednesday launched … Read the whole story
COMMENTARY
by Elie Ashery
I'm a news junkie! I admit it! To continually feed my habit every waking hour, I subscribe to no fewer than 137 daily email … Read the whole story
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by Mark Walsh
Aiming to ramp up its programmatic trading technologies, mobile ad firm Millennial Media on Tuesday announced the acquisition of mobile real-time bidding (RTB) exchange … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The beacons are beginning to shine. After months of trials and experiments, more results of beaconing are surfacing and marketers and brands are learning … Read the whole story
by Laurie Sullivan
Amazon introduced #AmazonWishList Wednesday, allowing customers to add items to their Amazon Wish List without leaving Twitter. Users can respond to any Tweet that … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The influence of mobile on coming holiday sales is starting to be projected as a portion of the more than $900 billion spending expected. … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study by MillwardBrown, Getting Mobile Right, US marketers are projected to invest a total of $19.8 billion in mobile marketing … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Yesterday we found out that the worth of Facebook 'likes' is highly questionable, and today the conundrum is whether all that second-screen activity actually … Read the whole story
by Joe Mandese
Daniel Rosen, global CEO of WPP mobile shop Joule, is jumping to the client side -- taking on the role of global director of … Read the whole story
COMMENTARY
by Will Kassoy
Mobile is officially growing up. Where mobile execs were once relegated to the clich of "trying to get a seat" at the brand marketing … Read the whole story
COMMENTARY
by Mallory Russell
For many years, brands have gone to great lengths to ensure that their videos "go viral." They try to create funny, endearing or heart-wrenching … Read the whole story