MoBlog
If mobile has contributed a unique art form to the culture, it's the selfie. So why not turn them into a new kind of native advertising for mobile? That's the … Read the whole story
The so-called Internet of Things (IoT) has arguably inspired more speculation, hype and privacy hand-wringing than any other tech industry buzzword over the last … Read the whole story
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For the past three years, marketers have been introduced to the advantages of highly targeted mobile offers. But that will be nothing compared to … Read the whole story
AOL Canada on Wednesday announced that all of its ad inventory, including display, video and mobile, will be available for programmatic buying through AOP … Read the whole story
COMMENTARYThe top five advertisers, in aggregate, spent about $20 million on mobile device keywords to run Google product listing ads from April to June, … Read the whole story
Disparate enterprise systems and media channels that keep data in silos could further complicate attribution for brands and retailers, but one company Wednesday launched … Read the whole story
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I'm a news junkie! I admit it! To continually feed my habit every waking hour, I subscribe to no fewer than 137 daily email … Read the whole story
Aiming to ramp up its programmatic trading technologies, mobile ad firm Millennial Media on Tuesday announced the acquisition of mobile real-time bidding (RTB) exchange … Read the whole story
COMMENTARYThe beacons are beginning to shine. After months of trials and experiments, more results of beaconing are surfacing and marketers and brands are learning … Read the whole story
Amazon introduced #AmazonWishList Wednesday, allowing customers to add items to their Amazon Wish List without leaving Twitter. Users can respond to any Tweet that … Read the whole story
COMMENTARYThe influence of mobile on coming holiday sales is starting to be projected as a portion of the more than $900 billion spending expected. … Read the whole story
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According to a new study by MillwardBrown, Getting Mobile Right, US marketers are projected to invest a total of $19.8 billion in mobile marketing … Read the whole story
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Yesterday we found out that the worth of Facebook 'likes' is highly questionable, and today the conundrum is whether all that second-screen activity actually … Read the whole story
Daniel Rosen, global CEO of WPP mobile shop Joule, is jumping to the client side -- taking on the role of global director of … Read the whole story
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Mobile is officially growing up. Where mobile execs were once relegated to the clich of "trying to get a seat" at the brand marketing … Read the whole story
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For many years, brands have gone to great lengths to ensure that their videos "go viral." They try to create funny, endearing or heart-wrenching … Read the whole story
