MoBlog
by Steve Smith, Staff Writer
Apple, and its iPhone 6 especially, have had a roller coaster ride in the press this week. Curiously, however, no major negative narrative has attached itself to these woes, leaving … Read the whole story
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by Mark Walsh
More than half of marketers (57%) don't have defined mobile objectives, and only 38% use a mobile analytics tool to track performance, according to … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Cross-channel is a consumer heartache. Juggling deals and offers across screens is frustrating and inefficient. Shoppers need seamlessness more than anyone. Read the whole story
by Laurie Sullivan
Publicis Groupe's VivaKi on Thursday launched a tool to evaluate ad placements through its programmatic media-buying platform, Audience On Demand. The tool, Quality Index, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Marketers want to get intimate and build a one-on-one relationship with customers at exactly the time their journeys are set to become more confusing … Read the whole story
by Steve McClellan
That's according to a forecast by Interpublic's MAGNA Global research unit. In a POV piece written this week, Vincent Letang explains the firm's projections … Read the whole story
by Laurie Sullivan
Wearable devices may take time to catch on as makers work out the glitches, but that hasn't stopped Google from pushing the apps it … Read the whole story
by Gavin O'Malley
As part of its broader ad-targeting ambitions, Twitter wants to help Hollywood studios reach moviegoers at precisely the right moments. With a soon-to-debut service, … Read the whole story
by Joe Mandese
WPP Out-of-Home network Kinetic Worldwide this morning announced a major restructuring of its global organization, affecting most key markets. The move, which follows the … Read the whole story
by Tyler Loechner
Clearstream, a video ad targeting platform that uses real-time bidding (RTB), on Thursday announced it has acquired EngageHD, a mobile ad targeting platform. Follow … Read the whole story
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by Wendy Davis
A group of Android users who brought a class-action privacy lawsuit against Google have dropped their case, according to court papers filed on Thursday. … Read the whole story