MoBlog
Apple, and its iPhone 6 especially, have had a roller coaster ride in the press this week. Curiously, however, no major negative narrative has attached itself to these woes, leaving … Read the whole story
More than half of marketers (57%) don't have defined mobile objectives, and only 38% use a mobile analytics tool to track performance, according to … Read the whole story
- COMMENTARY
Cross-channel is a consumer heartache. Juggling deals and offers across screens is frustrating and inefficient. Shoppers need seamlessness more than anyone. Read the whole story
Publicis Groupe's VivaKi on Thursday launched a tool to evaluate ad placements through its programmatic media-buying platform, Audience On Demand. The tool, Quality Index, … Read the whole story
- COMMENTARY
Marketers want to get intimate and build a one-on-one relationship with customers at exactly the time their journeys are set to become more confusing … Read the whole story
That's according to a forecast by Interpublic's MAGNA Global research unit. In a POV piece written this week, Vincent Letang explains the firm's projections … Read the whole story
Wearable devices may take time to catch on as makers work out the glitches, but that hasn't stopped Google from pushing the apps it … Read the whole story
As part of its broader ad-targeting ambitions, Twitter wants to help Hollywood studios reach moviegoers at precisely the right moments. With a soon-to-debut service, … Read the whole story
WPP Out-of-Home network Kinetic Worldwide this morning announced a major restructuring of its global organization, affecting most key markets. The move, which follows the … Read the whole story
Clearstream, a video ad targeting platform that uses real-time bidding (RTB), on Thursday announced it has acquired EngageHD, a mobile ad targeting platform. Follow … Read the whole story
A group of Android users who brought a class-action privacy lawsuit against Google have dropped their case, according to court papers filed on Thursday. … Read the whole story
