MoBlog
by Steve Smith, Staff Writer
While the majority of mobile users have never paid for an app, the smartphone's mobile content model has helped overcome stubborn resistance to paying for content online. Gee, maybe it … Read the whole story
by Laurie Sullivan
Google will release a series of ads and tools Monday to support brands looking to connect with consumers who are hopping from one mobile … Read the whole story
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by Gavin O'Malley
The new Atlas is designed to allow advertisers to track impressions on Facebook, as well as third-party sites and apps. It also features a … Read the whole story
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by Mark Walsh
The Interactive Advertising Bureau (IAB) on Monday announced the launch of a new tech lab to spearhead development of technical standards and create a … Read the whole story
by Steve McClellan
The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called "premium reserved and non-reserved video environments … Read the whole story
by Mark Walsh
Rovio, the Finnish company behind the "Angry Birds" franchise, announced on Monday that Paul Chenier has been named as head of the Americas for … Read the whole story
by Joe Mandese
Automation is the rage on Madison Avenue, but much of the focus has been on how agencies and advertisers can utilize technology to buy … Read the whole story
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by Gavin O'Malley
Havas and Universal Music Group (UMG) have enlisted Mirriad to bake brand messages directly into music videos. The native advertising partnership -- expected to … Read the whole story
by Tyler Loechner
Tremor Video on Monday announced it has partnered with seven demand-side platforms (DSPs) to add new demand sources to its video supply-side platform (SSP). Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The big news out this morning in the programmatic space -- other than the fact that Advertising Week kicks off, which "The Wall Street … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The world of mobile app shopping just got a boost. Shopkick, the in-store shopping rewards app, was just acquired by SK Planet for $200 … Read the whole story