MoBlog
by Mark Walsh
People may be spending most of their mobile time in apps, but don't tell that to Chris Taylor of 1-800-Flowers.com. The retailer's digital marketing head on Monday pointed out that … Read the whole story
by Mark Walsh
Given mobile growth since 2012, the Mobile Marketing Association on Tuesday issued a new report updating its "optimal" mobile budget allocation from an average … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The iPhone 6 Plus and the general jumbo-ification of mobile phones is just one more blatant symbol of the increased importance of these devices … Read the whole story
by Tyler Loechner
Big Data just got much bigger at AOL. At its second annual "Programmatic Upfront" event in New York on Monday, AOL announced the launch … Read the whole story
by Steve McClellan
That's according to new research from IPG Media Lab and YuMe, which was unveiled Monday at the IAB MIXX Conference in New York. In … Read the whole story
by Laurie Sullivan
Facebook executives believe the redesigned Atlas ad-serving platform it acquired from Microsoft in 2013 will ultimately change the way marketers measure and target advertising … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's a great time for beacon technology as John Lewis pumps GBP100k in to Localz, which will help shoppers pick up orders and find … Read the whole story
by Wayne Friedman
With the debut of NBCUx, NBCUniversal says it will now extend the launch of its programmatic digital ad sales technology. NBCUx will offer data-enabled … Read the whole story
by Wayne Friedman
Media and marketing deal-making nearly tripled its dollar volume in the third quarter of this same period a year ago. In tracking 657 merger … Read the whole story