People may be spending most of their mobile time in apps, but don't tell that to Chris Taylor of 1-800-Flowers.com. The retailer's digital marketing head on Monday pointed out that … Read the whole story
Given mobile growth since 2012, the Mobile Marketing Association on Tuesday issued a new report updating its "optimal" mobile budget allocation from an average … Read the whole story
The iPhone 6 Plus and the general jumbo-ification of mobile phones is just one more blatant symbol of the increased importance of these devices … Read the whole story
Big Data just got much bigger at AOL. At its second annual "Programmatic Upfront" event in New York on Monday, AOL announced the launch … Read the whole story
That's according to new research from IPG Media Lab and YuMe, which was unveiled Monday at the IAB MIXX Conference in New York. In … Read the whole story
Facebook executives believe the redesigned Atlas ad-serving platform it acquired from Microsoft in 2013 will ultimately change the way marketers measure and target advertising … Read the whole story
It's a great time for beacon technology as John Lewis pumps GBP100k in to Localz, which will help shoppers pick up orders and find … Read the whole story
With the debut of NBCUx, NBCUniversal says it will now extend the launch of its programmatic digital ad sales technology. NBCUx will offer data-enabled … Read the whole story
Media and marketing deal-making nearly tripled its dollar volume in the third quarter of this same period a year ago. In tracking 657 merger … Read the whole story