MoBlog
by Mark Walsh
The mobile banner came in for another beating yesterday during a panel yesterday at the OMMA Display conference focused on the topic. The question is, what replaces it -- and … Read the whole story
by Laurie Sullivan
U.S. brands plan to invest more in search engine marketing in the coming year, but the majority will go toward mobile, per estimates released … Read the whole story
by Mark Walsh
In what they call a first-of-its-kind campaign, Media Storm matched mobile location data from PlaceIQ with TV set-top-box data from Rentrak to target ads … Read the whole story
by Larissa Faw
YP (formerly YellowPages.com) works to bring local consumer insight to national brands through an offering that analyzes the effectiveness of a national brand spend … Read the whole story
by Wendy Davis
The Center for Digital Democracy and Campaign for a Commercial-Free Childhood allege in comments filed with the Federal Trade Commission complaint that AgeCheq collects … Read the whole story
by Karlene Lukovitz
Mondelez International has signed a global online video agreement with Google as part of its strategy to invest more of its media spending in … Read the whole story
by Real-Time Daily Editors
Consumer sentiment about advertising jumped more than eight points Tuesday, with the Ad Sentiment Index closing at 100.9 for the day, up from 92.8 … Read the whole story
COMMENTARY
by Paul Bremer
Say what you will about user interface, but as we consider the experience of in-app vs. mobile Web video, current consumer attention is on … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Spinning off PayPal makes a great deal of sense now that it has outgrown eBay and is less reliant on the site for transactions. … Read the whole story