MoBlog
by Mark Walsh
Facebook saw its mobile ad business take off with the introduction of app install ads, providing developers with a key new tool for pulling in new users. But a long-standing … Read the whole story
by Wayne Friedman
A new study says TV advertising is the primary driver of revenues and traffic for some of the biggest Internet companies. Of 75 "pure-play" … Read the whole story
COMMENTARY
by Sara Sisenwein
As one of the first forms of mass media, radio continues to be the top vehicle to reach local audiences for stations and advertisers. … Read the whole story
by Steve McClellan
This new collective organization will build upon the initial work laid out by the IAB Trustworthy Digital Supply Chain Initiative. The new body will … Read the whole story
by Tyler Loechner
Millennial Media, a mobile ad firm, this week announced it has appointed Jason Kelly as president of its managed media business. Kelly is expected … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The road to beaconing is being extended. Beacon maker Gimbal and app messaging service Urban Airship are teaming in a "preferred partnership" to enhance … Read the whole story
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by Wayne Friedman
Media and marketing deal-making continued to rise in the first three months of the year with more costly transactions. Some 1,128 deals were made … Read the whole story
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by Mark Walsh
Quantcast, which is best known for its audience measurement service, has bought London-based Struq, which provides technology focused on cross-device retargeting and ad personalization. … Read the whole story
by Wendy Davis
A legal challenge to Google's practice of disclosing information about app purchasers to developers could be settled out of court, according to recent legal … Read the whole story
by Laurie Sullivan
Google's Nest Labs is participating in a project to build a networking standard that could replace or supplement WiFi as billions of devices come … Read the whole story
by Erik Sass
The New York Times Co. will cut roughly 100 jobs from the newsroom of its flagship newspaper, equal to 7.5% of the total 1,330 … Read the whole story
by Wendy Davis
Verizon Wireless has backed away from a controversial plan to throttle some of its longtime subscribers who are still on unlimited data plans. The … Read the whole story
by Larissa Faw
Sometimes there is a disconnect in Adland between what is said and what is done, says Ritu Trivedi, EVP Digital Marketplace, MediaVest USA. And … Read the whole story