MoBlog
Facebook saw its mobile ad business take off with the introduction of app install ads, providing developers with a key new tool for pulling in new users. But a long-standing … Read the whole story
A new study says TV advertising is the primary driver of revenues and traffic for some of the biggest Internet companies. Of 75 "pure-play" … Read the whole story
- COMMENTARY
As one of the first forms of mass media, radio continues to be the top vehicle to reach local audiences for stations and advertisers. … Read the whole story
This new collective organization will build upon the initial work laid out by the IAB Trustworthy Digital Supply Chain Initiative. The new body will … Read the whole story
Millennial Media, a mobile ad firm, this week announced it has appointed Jason Kelly as president of its managed media business. Kelly is expected … Read the whole story
COMMENTARYThe road to beaconing is being extended. Beacon maker Gimbal and app messaging service Urban Airship are teaming in a "preferred partnership" to enhance … Read the whole story
Media and marketing deal-making continued to rise in the first three months of the year with more costly transactions. Some 1,128 deals were made … Read the whole story
Quantcast, which is best known for its audience measurement service, has bought London-based Struq, which provides technology focused on cross-device retargeting and ad personalization. … Read the whole story
A legal challenge to Google's practice of disclosing information about app purchasers to developers could be settled out of court, according to recent legal … Read the whole story
Google's Nest Labs is participating in a project to build a networking standard that could replace or supplement WiFi as billions of devices come … Read the whole story
The New York Times Co. will cut roughly 100 jobs from the newsroom of its flagship newspaper, equal to 7.5% of the total 1,330 … Read the whole story
Verizon Wireless has backed away from a controversial plan to throttle some of its longtime subscribers who are still on unlimited data plans. The … Read the whole story
Sometimes there is a disconnect in Adland between what is said and what is done, says Ritu Trivedi, EVP Digital Marketplace, MediaVest USA. And … Read the whole story
