YouTube is moving into the mobile spotlight. The latest comScore figures for mobile apps released Tuesday show that the video hub in August had 55% reach among U.S. smartphone users … Read the whole story
After launching its Audience Network in April with a limited set of partners for testing, Facebook has opened up the ability to run ads … Read the whole story
Kodish will lead the global 350-person Strategy & Analytics capability with a remit to deliver effective data-driven strategies for clients. He will also be … Read the whole story
Facebook has introduced a new ad option designed to help drive foot traffic to 30 million small businesses on the site. The new "Local … Read the whole story
Publicis Seattle hired Lori Davis as executive vice president, executive business director. Davis will become both the account and business lead on the agency's … Read the whole story
With two weeks adjusting to the iPhone 6 Plus, it is hard to imagine downscaling. But bigger screens may just be a stopgap measure … Read the whole story
The mall may become even more of a major mobile shopper targeting arena. Mall shoppers have always faced a number of lures, from newspaper … Read the whole story