Intel last year introduced a tag line, "Look inside," that evokes its long-running "Intel inside" cooperative ad program started in the early 90s. But the chipmaker is still trying to … Read the whole story
Mobile video ad firm Vdopia's newest Mobile Insights report claims 77% of spending by mobile telecom companies on Vdopia's network took the form of … Read the whole story
Getting serious about social, Amobee has become a Twitter Marketing Platform Partner with the launch of Amobee for Twitter -- a new service that … Read the whole story
Google has launched three new Android ads using the slogan "Be together. Not the same" to foster individualism. The ads encourage people to be … Read the whole story
Lotame, a data management platform (DMP), is upping its cross-device advertising game this week with the introduction of new technology able to link data … Read the whole story
"It's iconic of what we see in the kids' space. Tablets have taken over kids' lives," Wynne Tyree, president of Smarty Pants, which conducted … Read the whole story
Though it's still early in the beacon aspects of the mobile commerce revolution, some of the early results are starting to look impressive. The … Read the whole story
While preliminary and incomplete, some early metrics suggest that iPhone 6 users are using those bigger screens to interact more with advertising -- and … Read the whole story