MoBlog
by Mark Walsh
Marketers plan to increase mobile ad spending this year at the expense of print, television and digital display media, according to new findings by research firm Advertiser Perceptions. More immune … Read the whole story
by Mark Walsh
Apple on Thursday unveiled a new version of its flagship iPad model that is faster, thinner and features the Touch ID fingerprint sensor and … Read the whole story
by Erik Sass
The lines between place-based media and mobile advertising are getting blurrier, as more companies forge cross-channel alliances. Health Media Network, which reaches patients in … Read the whole story
by Tyler Loechner
Adelphic, a mobile demand-side platform (DSP), on Thursday announced a partnership with Placed, a location-based ad targeting firm. Placed targeting data will now be … Read the whole story
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by Steve McClellan
The agreement calls for Kantar to acquire the audio watermarking unit of Civolution. The unit's technology allows second-screen devices such as tablets and smartphones … Read the whole story
by Mark Walsh
More New Yorkers will soon be able to surf the Web and make calls while spending time in the subway. The Metropolitan Transportation Authority … Read the whole story
by Aaron Baar
Coinciding with the launch of its Lollipop system update (and perhaps to steal a bit of thunder from Apple's new round of iPads), Google … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Companies faced with implementing any form of mobile commerce already have a lot on their plate. Businesses are dealing with issues relating to product … Read the whole story
COMMENTARY
by Steve Wadsworth
Increasingly, consumers, developers and brands are turning to the rewarded model as the solution that works. What makes the rewarded model so appealing is … Read the whole story