MoBlog
by Mark Walsh
Opera Mediaworks over the summer acquired mobile video ad network AdColony to capitalize on the growing audience for watching video on devices, especially in the U.S. In its latest mobile … Read the whole story
by Mark Walsh
Yelp on Tuesday announced that users can now use the ratings and reviews service to book hotel rooms, in addition to things like ordering … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
People are taking control of their TV experience and at the same time fleeing the desktop viewing experience about as fast as the bandwidth … Read the whole story
by Aaron Baar
The effort, which will include TV, cinema and out-of-home advertising (to make its appearance in November), is designed to build awareness and showcase the … Read the whole story
COMMENTARY
by Mark Klein
With the rise of mobile communications, we are in the midst of yet another sea change in the process of sending electronic messages. But … Read the whole story
by Tyler Loechner
Vdopia, a mobile video ad firm and supply-side platform (SSP), on Tuesday announced the launch of a programmatic ad platform exclusively for mobile video … Read the whole story
by Tyler Loechner
Mobile app marketing firm Fiksu, which has a demand-side platform (DSP), on Tuesday announced it has received $10 million in "mezzanine debt funding" from … Read the whole story
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by P.J. Bednarski
The company has added fingerprinting software that can monitor "every TV channel in real time," and check that against social media and connected devices … Read the whole story
by Laurie Sullivan
Adobe and Nielsen Tuesday announced a strategic partnership to build and support a cross-platform system for measuring online TV, video and other digital content … Read the whole story