MoBlog
by Steve Smith, Staff Writer
Getting into the conversation within messaging apps is a daunting challenge for brands that need scale but want to maintain authenticity. Kik has been testing brand user accounts that allow … Read the whole story
by Joe Mandese
In another encouraging sign for the advertising economy, the optimism of ad executives -- both marketers and agency counterparts -- is at its highest … Read the whole story
COMMENTARY
by Leslie Townsend
As retail apps are increasingly accepted by consumers, it is imperative that retailers utilize beacons to retain customers, vie for their discretionary spending, and … Read the whole story
by Mark Walsh
People are more willing to pay for some types of apps than others, a new Nielsen report suggests. That includes games and apps for … Read the whole story
by Aaron Baar
For its DailyMVP fantasy sports app, TopLine Game Labs has enlisted two-time NBA MVP Steve Nash and two-time NFL and Super Bowl MVP Tom … Read the whole story
by Steve Smith
The auto brand is looking for spooky selfies this Halloween and giving out candy, too. And you know there has to be a car … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Fear Overload puts on the ultimate adults-only Halloween events to frighten the heck out of even the most seasoned scary house lovers. The company … Read the whole story
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by Amy Corr
Random iPhone App of the week: The Boxtrolls launched its official mobile game, "The Boxtrolls: Slide 'n' Sneak," to coincide with the movie's theatrical … Read the whole story
by Erik Sass
Guardian News & Media, publisher of 'The Guardian,' unveiled a redesign for the newspaper's Web site this week, including a new high-profile advertising placement … Read the whole story