MoBlog
by Erik Sass, Staff Writer
With manufacturers and telecoms marketing a new generation of cheap smartphones and tablets, the number of people using mobile devices to access the Internet is set to soar from 2.2 … Read the whole story
by Tyler Loechner
The amount of players in the mobile real-time bidding space has increased significantly in the past year, and spend has more than doubled as … Read the whole story
COMMENTARY
by Donnovan Andrews
The beacon has the ability to be to the physical world what the cookie is for online content and commerce. With more practice and … Read the whole story
by Laurie Sullivan
Marketers need to stop viewing mobile as another channel like the Web and begin focusing on mobile moments to help consumers along the path … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
All these quotes about "digital advertising surpassing $100B by 2019" are great and all, but what on earth is digital advertising? Even now, the … Read the whole story
by Laurie Sullivan
Marketers are far from being prepared when it comes to mobile campaign strategies. Only 17% participating in a Chief Marketing Officer (CMO) Council study … Read the whole story
by Laurie Sullivan
Marketers will need to clean up their campaigns this holiday season or risk wasting budgets. The cost for brands to advertise on Google Shopping … Read the whole story