Mobile Marketing Daily
Friday, November 7, 2014
  • Mobile RTB Continues To Surge, As Does Rich Media Use

    The amount of players in the mobile real-time bidding space has increased significantly in the past year, and spend has more than doubled as … Read the whole story

  • Predictions For The Future Of Beacons

    The beacon has the ability to be to the physical world what the cookie is for online content and commerce. With more practice and … Read the whole story

  • Marketers Need To Focus On Mobile Moments When Designing Apps

    Marketers need to stop viewing mobile as another channel like the Web and begin focusing on mobile moments to help consumers along the path … Read the whole story

  • Why Digital Advertising Will Never Surpass $100B

    All these quotes about "digital advertising surpassing $100B by 2019" are great and all, but what on earth is digital advertising? Even now, the … Read the whole story

  • Marketers Still View Mobile As Campaign, Not Strategy, CMO Council Says

    Marketers are far from being prepared when it comes to mobile campaign strategies. Only 17% participating in a Chief Marketing Officer (CMO) Council study … Read the whole story

  • Advertising Cost Rising For Google Shopping On Mobile

    Marketers will need to clean up their campaigns this holiday season or risk wasting budgets. The cost for brands to advertise on Google Shopping … Read the whole story