Major news media, from "The Economist" to "Atlantic," "The Week" to Yahoo, are struggling with what forms news should take in a mobilized, always-there world. They are crafting curated products … Read the whole story
With user-generated content so rich and freely available online, straight marketing messages just aren't cutting it like they used to. Marketing must move into … Read the whole story
Break out your acronym chart. AppFlood, a mobile ad exchange, on Thursday announced new technology that enables advertisers to buy mobile ad inventory on … Read the whole story
This month, Kettle is debuting this all-age Mad Libs mobile app via iTunes. And executives say this new app has been studiously designed to … Read the whole story
Social media advertising spending will more than double in just five years, according to a new forecast from BI Intelligence, which predicts that social … Read the whole story
The growth of private programmatic ad exchanges has helped at least one company surge in the revenue department. TapSense, a mobile ad exchange, on … Read the whole story
Bloomberg has inked an exclusive partnership with adMarketplace to serve targeted text ads from brand advertisers on Bloomberg.com. The exclusive partnership with the search … Read the whole story