Apple Pay has created a lot of buzz, but most consumers still have concerns about the security of Apple's mobile wallet app, and would be more likely to trust a … Read the whole story
Interpublic Group (IPG) and Millennial Media, a mobile ad firm, on Thursday announced a yearlong global partnership. IPG agencies and their clients will have … Read the whole story
Beacons continue to find their way into more parts of the mobile shopper journey. While they can excel at triggering relevant information to a … Read the whole story
Nest Labs will launch a series of four television ads Sunday to bring awareness to its products. The TV campaign is the company's first … Read the whole story
If proof were needed that we live in a mobile-first world, it comes today with the statistic nobody can ignore. Facebook makes two of … Read the whole story
"We had trucked in the letters, which are 60 feet high, for the top of the stadium. Each one needed its own tractor-trailer. And … Read the whole story
Fortune named Google cofounder and CEO Larry Page 2014 Businessperson of the Year, citing his ambitions to change the world and the company's "eye-poppingly … Read the whole story
Rocket Fuel released its Q3 2014 earnings this week, reporting revenue of $102.1 million during the quarter, a 63% increase from the $62.5 million … Read the whole story
WPP's Geometry Global is out with a new report, and one important insight revealed by the research is that digital and mobile play a … Read the whole story
Programmatic video ad platform TubeMogul beat its Q3 2014 estimates by reporting $27.4 million in revenue on the quarter, ahead of an expected $20 … Read the whole story
Trying to solve its engagement problem, Twitter is planning to let users share what's happening in their world through native video, and highlight -- … Read the whole story