MoBlog
by Erik Sass, Staff Writer
ComScore is expanding its mobile campaign measurement capabilities to include more precise tracking of advertising delivered within mobile apps -- including video ads -- in partnership with a number
of … Read the whole story
by Larissa Faw
Sony is teaming with Bartle Bogle Hegarty (BBH) New York for "Greatness Awaits," a campaign to raise awareness of its online gaming culture and … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While mobile has changed how people shop, it doesn't mean retailers have kept up with the transformation. And shoppers aren't stopping there, with ever … Read the whole story
by Wayne Friedman
Global media consumption rose over six hours per week in 2013 versus a year ago -- with still-surging digital media a main factor. Worldwide … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some believe the "cracks" in Google's search monopoly are finally beginning to show. The latest was announced Wednesday. The deal makes Yahoo the default … Read the whole story
by Wayne Friedman
Over-the-top pay TV revenue from services like Netflix and Hulu Plus is expected to nearly double in the next four years. Revenue from OTT … Read the whole story
COMMENTARY
by Amanda Parker
Mobile advertising has a content problem on its hands -- how can engagement, data, and creative all correlate with one another? A consumer's ability … Read the whole story
by Tyler Loechner
Apple isn't done with iAd's programmatic overhaul. Apple on Friday announced a partnership with AdRoll, a major retargeting platform, to give AdRoll clients access … Read the whole story
by Wendy Davis
Sen. Al Franken (D-Minn.) has asked Uber's CEO to clarify the company's privacy practices, including how it uses the "God view" tool, which reportedly … Read the whole story
by Erik Sass
Sprint's new CEO, Marcelo Claure, is also its chief pitchman in a new national TV campaign targeting U.S. Hispanic audiences. The new Spanish-language ad … Read the whole story