ComScore is expanding its mobile campaign measurement capabilities to include more precise tracking of advertising delivered within mobile apps -- including video ads -- in partnership with a number of … Read the whole story
Sony is teaming with Bartle Bogle Hegarty (BBH) New York for "Greatness Awaits," a campaign to raise awareness of its online gaming culture and … Read the whole story
While mobile has changed how people shop, it doesn't mean retailers have kept up with the transformation. And shoppers aren't stopping there, with ever … Read the whole story
Global media consumption rose over six hours per week in 2013 versus a year ago -- with still-surging digital media a main factor. Worldwide … Read the whole story
Some believe the "cracks" in Google's search monopoly are finally beginning to show. The latest was announced Wednesday. The deal makes Yahoo the default … Read the whole story
Over-the-top pay TV revenue from services like Netflix and Hulu Plus is expected to nearly double in the next four years. Revenue from OTT … Read the whole story
Mobile advertising has a content problem on its hands -- how can engagement, data, and creative all correlate with one another? A consumer's ability … Read the whole story
Apple isn't done with iAd's programmatic overhaul. Apple on Friday announced a partnership with AdRoll, a major retargeting platform, to give AdRoll clients access … Read the whole story
Sen. Al Franken (D-Minn.) has asked Uber's CEO to clarify the company's privacy practices, including how it uses the "God view" tool, which reportedly … Read the whole story
Sprint's new CEO, Marcelo Claure, is also its chief pitchman in a new national TV campaign targeting U.S. Hispanic audiences. The new Spanish-language ad … Read the whole story