MoBlog
by Erik Sass, Staff Writer
Despite the proliferation of behavioral, video, native, and other new online advertising categories, paid-search marketing still gets the lion's share of digital ad dollars. And in 2015, for the first … Read the whole story
by Laurie Sullivan
Mobile continues to redefine how consumers interact with content and make purchases from their handheld devices. In fact, MarketLive estimates that revenue from retail … Read the whole story
by Tyler Loechner
Inneractive, a mobile supply-side platform (SSP), on Friday announced the appointments of four new executives to its team as well as annual revenue growth … Read the whole story
by Wayne Friedman
Top executives at NBCUniversal's E! Entertainment and Esquire network have expanded their duties in marketing and news/digital areas. Jen Neal has been named executive … Read the whole story
by Wayne Friedman
Traditional TV viewership continues to decline -- most dramatically among younger viewers, specifically those 18-24. Magna Global says this narrow target of young viewers … Read the whole story
COMMENTARY
by
Mobile ad budgets to triple over the next three years to make up half of all ad spend, or around $20 billion. That means … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While many shoppers aren't using their phones in stores to help them decide what to buy, most of those who do would rather turn … Read the whole story