MoBlog
by Steve Smith, Staff Writer
Everyone is sending torrents of discount offers this holiday. What do you do when the din becomes a white noise that mutes anyone's message? How about trying conversation, rather than … Read the whole story
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by Larissa Faw
Global ad spend is projected to grow 4.9% to $545 billion in 2015, according to ZenithOptimedia's Advertising Expenditure Forecast, although this is slightly below … Read the whole story
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by Steve McClellan
The WPP company also estimates that 2014 growth will be 3.9%, a downward revision from the 4.5% growth the company had forecast for this … Read the whole story
by Sarah Mahoney
Considering the way that so many of us never seem to put down our smartphones, you'd think they'd be bringing us pleasure. But a … Read the whole story
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by Dianna Dilworth
Girl Scouts of the USA is getting into digital, and recently revealed a tool that will allow individual troops across the country to sell … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers will need to create campaigns that help consumers explore, use, and engage with their brands in 2015, not just discover and buy merchandise. … Read the whole story
COMMENTARY
by Todd Wilson
Several years ago, I had the opportunity to talk with the CEO of a major low-cost airline. As we were discussing their in-flight customer … Read the whole story