Everyone is sending torrents of discount offers this holiday. What do you do when the din becomes a white noise that mutes anyone's message? How about trying conversation, rather than … Read the whole story
Global ad spend is projected to grow 4.9% to $545 billion in 2015, according to ZenithOptimedia's Advertising Expenditure Forecast, although this is slightly below … Read the whole story
The WPP company also estimates that 2014 growth will be 3.9%, a downward revision from the 4.5% growth the company had forecast for this … Read the whole story
Considering the way that so many of us never seem to put down our smartphones, you'd think they'd be bringing us pleasure. But a … Read the whole story
Girl Scouts of the USA is getting into digital, and recently revealed a tool that will allow individual troops across the country to sell … Read the whole story
Marketers will need to create campaigns that help consumers explore, use, and engage with their brands in 2015, not just discover and buy merchandise. … Read the whole story
Several years ago, I had the opportunity to talk with the CEO of a major low-cost airline. As we were discussing their in-flight customer … Read the whole story